White Atlanta Man Fired for Racist Post

Racist colors are flying high and the latest culprit comes from a marketing firm employee who’s social media post drew racist commentary about a three-year-old Black boy.

Posting under the handle, Geris Hilton, now ex- Polis Marketing Group employee Gerod Roth found himself under fire after posting the below photo on Sept. 16:


The comments left under the image included racial slurs such as “Sambo”, “Kunte Kinte,”, “Dude where the hell did you get the black kid,” and adding more flame to the fire, “I didn’t know you were a slave owner.”

As infuriating as the comments are, just imagine the feeling of Sydney Shelton, mother of the three-year-old in the picture.

Shelton also works at the Polaris Marketing Firm and discovered her son as the target of the racist statements posted by her colleague’s friends.

Adding insult to injury, after the image circulated the web, Roth decided to chime in with more racial statements as opposed to deleting the post, altogether.

The viral image soon inspired the trending hash tag #HisNameIsCayden.

In an interview with Fox 5 in Atlanta, Roth had the audacity to play victim, stating:

“I just feel really upset, not only with myself, but also with the character that was based off the comments that my friends had made. I feel as if not only poor Cayden himself has been victimized but also myself for being targeted.”

Roth has since been fired and the Atlanta firm released the following statement on their Facebook page, which is now non-existent:

This morning I was disgusted to learn that one of my former employees made several racially charged comments on his personal Facebook page. Even worse, the comments were directed toward the son of another employee.

It breaks my heart that Sydney and her adorable son Cayden were subjected to such hateful, ignorant and despicable behavior. Cayden visits my office almost every afternoon after daycare, he’s sat at my dinner table and I consider him a part of the PMG family.

The atrocious lies, slander and racism he and his mother have been forced to endure are wholly intolerable. Myself and the entire PMG family in no way condones this kind of behavior and would never willingly associate with anyone who does.

It has no place in the world.

PMG has terminated the employee responsible and will ensure that none of the businesses that we associate with will ever do business with him again.

Michael Da Graca Pinto
Polaris Marketing Group, Inc.

Racism is bluntly making its presence known.

Read more, here.