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The ‘War’ on Starbucks

Starbucks is leaving a bitter taste in the mouths of many, and it’s not because of its coffee.

Every year, between the months of November and December, the popular coffee hub switches up their cup design from general white to the warmth of a cranberry red. Previous years included designs ranging from snowflakes to golden-trimmed Christmas ornaments that represent the holiday season.

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Not so much, this year. Instead of taking the festive route, the mega company took on a simple approach and ditched holiday references, altogether.

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On the company’s website, vice president of design & content, Jeffrey Fields stated that the new design offers “a more open way to usher in the holidays.”

The change rubbed some Christians the wrong way and accusations of Starbucks “whitewashing” Christmas have started to circulate the interwebs.

One gun-toting evangelist uploaded a video to Facebook sharing how he “tricked” a Starbucks barista into writing “Merry Christmas” on his cup by stating that as his name. The video, which revved up more than 12 million views, can be seen here.

In addition to his “trick,” he encouraged fellow Starbucks indulgers and Christians to start a movement and boycott the business.

While he received support from some, others, such as a Starbucks employee is calling the rant and boycott “really stupid.”

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Well, there you have it. Is Starbucks pushing an alternative agenda of political correctness or just bringing in the holidays with a chill style?