President Obama to Attend SXSW

President Barack Obama waves from Air Force One as he arrives in Madison, Wis., Thursday, Oct. 4, 2012. /AP Photo/Tom Lynn

SXSW is going presidential.

President Obama will be the first sitting Chief Executive to attend the annual music, film and and interactive media conference in Austin, Tex. He is scheduled to talk civic engagement with Evan Smith, editor-in-chief of The Texas Tribune during a keynote address on March 11. The event drew more than 80,000 attendees last year.

First Lady Michelle Obama will also attend on March 16 to discuss the “Let Girls Learn” initiative, aimed at improving education for girls worldwide.

“The President will call on the audience to apply their ideas and talents to make technology work for us – especially when it comes to tackling big challenges like increasing participation in the political process and fighting climate change,” according to a statement from SXSW organizers.

It had earlier been reported that Obama would be attending the conference but would miss the funeral of former First Lady Nancy Reagan that same day. However presidents do not usually attend the funerals of former First Ladies, leaving that duty to the current holder of the title. Michelle Obama is scheduled to attend.