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New England Patriots’ Tweet Contains Racial Slur

Have we learned nothing from hashtags and memes gone wrong?

Apparently, whoever is behind the New England Patriots’ Twitter page has not.

In an effort to celebrate the team’s one millionth Twitter follower, someone came up with the bright idea to have fans submit their names to be placed on the back of a digital Patriots’ jersey.

Sounds innocent enough. But, of course, it’s too good to be true … or at least free of controversy.

The team tweeted a custom jersey containing a racial slur:

#EpicFail

Naturally, the team issued an apology: 

Riiight…”filtering system.” Next time, #ThinkBeforeYouTweet.