Ballerina Misty Copeland Signs Apparel Deal
Under Armour’s new edition to its 2014 women’s campaign isn’t your conventional athletes, she’s one of our favorite ballerinas: ever-so graceful-American Ballet Theatre® soloist Misty Copeland.
That’s right. Prince’s muse is the latest addition to the sports performance brand’s roster of exceptional female athletes set to be shown in the company’s spring line. She joins fellow athlete, professional tennis player Sloane Stephens in Under Armour’s largest marketing campaign to-date for its Women’s brand in 2014.
“Misty Copeland is a game changer,” said Leanne Fremar, Under Armour, SVP and Executive Creative Director, Under Armour Women’s.”She brings a modern athleticism to a very traditional art form and pushes the boundaries of the status quo definition of the word ‘athlete.'”
Copeland, 31, captured hearts back in 2007 when she was selected as the first African-American female soloist in twenty years at American Ballet Theater, the second in the entirety of the company’s history.
Her path to success is a true underdog story; she took her first ballet class at age 13, considerably later than most of her peers. But by age 15, the prodigal ballerina defied expectations to clinch first place in the prestigious Los Angeles Spotlight Awards. A role model for diversification within the traditional art form, Copeland also overcame early criticism as a ballerina with a few more curves than the company was accustomed to. Congrats to her!