Reading Rainbow Breaks Kickstarter Record
Levar Burton’s Reading Rainbow Kickstarter campaign has hit yet another milestone.
As of today, 105,857 pledgees have put their wallets together to raise $5,408,916. Seth MacFarlane‘s $1 million donation brings the total to $6.4 million.
The fundraiser began in May and reached its first goal of $1 million within just 24 hours. But the buzz didn’t stop after a single day. People continued to pour into the campaign, making it the fifth most successful one for the crowdfunding site.
All of the money will go toward creating a web and mobile app edition of Reading Rainbow, building a school version of the show and distributing the program for free to over 9,500 classrooms.
Although the campaign ended Wednesday, people can still pledge and receive some exclusive content, such as tote bags, T-shirts and mugs.