President Obama Doing Selfies for Healthcare?

President Obama pretty much never fails in the cool factor. One way or another he continues to show us how in touch he is with the millennial generation’s trends and lingo.

Adding to the list of Obama’s coolest moments, is the collaborative video he and Buzzfeed curated to further encourage people to register for healthcare. The deadline is February 15.

The collaborative project goes beyond the moving PSA and straight to its target audience with President Obama working a selfie stick and even snapping a pic of First Lady Michelle Obama.

Our question, as entertaining and engaging as the idea is, does it get the point across?

Watch below and share your thoughts in the comments!