NYPD Police Commissioner Raymond Kelly has approved a new plan proposed by music executive Michael “Blue” Williams, to get guns off New York City streets, reports Hip-Hop Wired.
Guns For Greatness is a buyback program intended to reward weapon holders with tickets to some of the summer’s biggest concerts for turning in their firearm.
“A lot of these kids are going to want to get into music,” Williams told the New York Daily News over the weekend. “It’s about galvanizing the Hip-Hop community to help and use our influence to make it happen.”
Williams, who has managed acts like Outkast, Cee Lo Green, Nas, and more, is hoping that his hefty industry connections can help make Guns for Greatness a success. The program targets males ages 16 to 37, and the goal is to provide them with tickets to major shows like Jay-Z & Justin Timberlake’s Legends of Summer, Beyoncé’s The Mrs. Carter Tour and more if they comply with the program.
Guns for Greatness is the first private sector buyback program of its kind in New York City, according to a press release sent on Williams’ behalf. The kickoff buyback event will be held Saturday, March 30, at Brooklyn’s Christian Cultural Center, from 10 a.m. to 4 p.m.