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Mixed Chicks Product Line Wins Lawsuit Against Sally Beauty

By// Chandler Rollins

For the past two years well-known natural hair company Mixed Chicks has been in an ongoing legal battle with Sally Beauty company. Mixed Chicks had filed a lawsuit against the national beauty supply chain in March 2011, for selling a product called “Mixed Silk” at their over 2,000 locations. The plaintiffs felt that the overall appearance of the Mixed Silk product line  infringed on their trademarked labeling due to similarities.

On November 2, the jury found that Sally Beauty had not only infringed on the Mixed Chicks trademark, but had acted “willfully with malice and oppression.” The jury verdict awarded Mixed Chicks LLC $8,114,535 ($839,535 in actual damages and $7,275,000 in punitive damages). In a press release to JET, co-founders Kim Etheredge, Wendi Levy and Bradley Kaaya spoke on their massive win, ” We invested our hearts and souls into this company and have built the reputation of the Mixed Chicks products as one of distinction and high quality.  It was an expensive case, but we believe in our brand and will fight to protect it.  We are pleased the jury has found Sally Beauty willfully infringed and awarded an amount that will make them think twice about doing so in the future. You can’t just bully little companies.”

The trio will also be seeking additional funds for attorney’s fees, a portion of Sally Beauty’s profits of Mixed Silk products and an order to ban the selling of Mixed Silk products.