Capitalizing off of September 11? FAIL!
Advertising is a tricky business that’s all about product and message. It has to be visually stimulating and the verbiage has to come with a trendy hook.
With this, the spots can go right or all the way, as Beyoncé would say, “to the left, to the left.”
So, we have this ridiculous example of a marketing ploy straight out of Texas from Miracle Mattress that goes directly into the box of FAILS! The store’s manager thought it was a smart idea to capitalize off of the tragic situation that happened on September 11, 2001.
Jaw on the floor? This “Twin Tower Sale” really happened and it’s very insensitive. While watching the commercial spot, all I could say was: No.No.NO!
That day shaped and changed so many lives – leaving some who still grieve the loss of their loved ones.
To make a mockery of such a heinous attack, is not in any way clever.
The commercial appeared on the company’s Facebook page but after a wave of backlash, it has since been taken down with an apology to follow from the store’s owner, Mike Bonnaro.
“I say this unequivocally, with sincere regret: the video is tasteless and an affront to the men and women who lost their lives on 9/11,” he wrote.”Furthermore, it disrespects the families who lost their loved ones and continue to struggle with the pain of this tragedy every day of their lives.”
Wow. This is not the way to commemorate such a significant life event.