Lattes Go Luxe! Chicago’s Magnificent Mile Gets A Luxury Starbucks Megastore!
If you’re a coffee lover and a Starbucks coffee lover at that, you’ll love this news! Starbucks will be opening the Willy Wonka’s Chocolate Factory version of a coffee store on Chicago’s Magnificent Mile.
The press release describes it as the four-level Reserve Roastery (its official name) and it will be a “fully sensorial coffee environment dedicated to roasting, brewing and packaging its rare, small-batch Starbucks Reserve coffees from around the world.”
Expect it to be “designed to bring coffee craft to life by offering multiple brewing methods, specialty Reserve beverages and mixology.”
Chicago’s Reserve Roastery will be the third in the U.S. One in New York will open in 2018 and there is already one in Seattle, the flagship location. The Reserve Roastery will expand to overseas locations like Shanghai later this year and Milan and Tokyo in 2018.
The Seattle Reserve Roastery features exotic coffee flavors, sacks filled with coffee beans and fresh baked bread.
Check out some Instagram photos of the Seattle location.