Kendrick Lamar Debuts Shoe with Reebok

It’s no secret that Kendrick Lamar wants to transform his Compton hood into a flourishing neighborhood free of crime and violence. So when the rapper revealed his latest venture with Reebok, he reminded us just how dedicated he is to positively impacting his hometown.

His first pair of kicks with the sneaker company is a remake of the classic Ventilators. The design incorporates Crip and Blood gang references with an inscription of “Blue” on the back of the left shoe and “Red” on the back of the other. “Neutral” is stitched on the tongue of both.

Cool, right?!

Check out the footwear below, which was initially previewed on Sneakers.FR, and grab yours starting July 18 for $142.

Kendrick Lamar Reebok2

Kendrick Lamar Reebok