Interracial Family’s Response to Cheerios Backlash

Remember the Cheerio’s ad that went viral because of some racial backlash? There’s a real life interracial family that is rallying their troops in response to the negativity. Their goal is to show people that more diverse family like this actually exist and they have nothing but love for each other and everyone else, even the haters.

Via HuffPo:

It was only two weeks ago that the Internet was ablaze with backlash over a Cheerios commercial featuring a biracial family, followed by an outpouring of support for the ad. While such topics tend to burn brightly online and disappear just as quickly, photographer Michael David Murphy hopes to make a more lasting impression with his response, a website called “We Are The 15 Percent”.

There, Murphy and his wife Alyson West are collecting photos of interracial couples and families to share with the world. “According to the 2008 census, 15% of new marriages are interracial. And yet, it still feels rare to see something like the Cheerios ad represented in mainstream culture,” it says on the site’s “About” page. Murphy and West aim to change that with this project.

“We’re not just reacting to negativity, we’re boosting representation, elevating the conversation and hopefully giving context that reaches beyond Madison Avenue. These families exist; we eat breakfast and walk our dogs and love just as hard as families in other cereal commercials,” he wrote in email to HuffPost.

The couple behind the site has faced their own share of “sneering” when out in public together. Recently at a park, West was asked if she was her 1-year-old’ daughter’s babysitter. But most of the time, Murphy says they go unnoticed, “just the way [they] like it.” 

People really need to stop hating and stop worrying about what everyone else is doing. If you don’t like the way someone lives then fine, agree to disagree but stop trying to impose negative will and thoughts on them because their lives are none of your business.

See more families here.