American Girl Taps Into Civil Rights With New Doll
For 30 years, the American Girl doll franchise has won the hearts of little girls all over the world. The dolls are admirable, stylish and come equipped with unique stories.
Now, the brand is tapping into a prominent historical era with the debut of “Melody,” an African American aspiring singer from Detroit during the civil rights movement.
Tapping into the authenticity of Melody’s story, American Girl coordinated a six-panel advisory board inclusive of historians and educators. Among the board members was the late civil rights activist, Julian Bond.
Melody is the third addition to the brand’s “BeForever” historical collection and will be available in stores this summer.
Get a behind-the-scenes look at the creation of Melody and a look into the business of American Girl in the below CBS interview.