Vince Staples Braves the Elements in “Rain Come Down” feat. Ty Dolla $ign [VIDEO]
Vince Staples is rolling out his Big Fish Theory music videos in episodic fashion. And as good as they’ve looked so far, we’re not opposed to binging. Picking up where “Big Fish” left off, the visual for the Ty Dolla $ign-assisted “Rain Come Down” brings us back to the empty glass and a shipwrecked Staples.
Directed by David Helman, the latest video in support of Vince Staples sophomore album finds the 23-year-old wordsmith braving the elements from the driest of heat waves to torrential downpours. Wandering the vast desert landscape, Staples eventually finds his way to a much bleaker diner than the one featured in Childish Gambino‘s memorable video for his Because The Internet standout cut, “Sweatpants.”
Categorized by Vince Staples himself as “Afro-Futurism” (a description he’s somewhat retracted since), the sonic theme of Big Fish Theory is one that’s far left of his 2015 LP, Summertime ’06. While Staples penchant for well-crafted lyrics is still very much intact, the project’s production is a blend of elements from several genres, including electronic and techno music.
If you’re wondering why there’s a Sprite bottle featured so prominently in Staples’ latest visual, it’s not just because of his ongoing partnership with the soda company. “Rain Come Down” is actually Sprite’s first-ever music video. And if this is any indication of the visuals that the brand can enable Staples to execute, we can only hope they continue to support his vision.