Drake to Premiere New Song With Louis Vuitton for Paris Fashion Week

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Louis Vuitton will be rolling out a new collection and Drake will accompany the famed brand with a new track. Coincidence?

Of course not. Let’s give a round of applause for the new Louis Vuitton Don (Sorry, Ye), Drake.

The OVO founder will release a new song inspired by LV’s upcoming collection, according to the brand’s style director Kim Jones. Entitled “Signs,” the song will be released on Louis Vuitton’s official website on Thursday, June 22 at 2:30 p.m. in accordance with Paris Fashion Week. Drakes Manager and OVO co-founder, Oliver El-Khatib, reaffirmed the songs release in a separate post: “I had the pleasure to curate the music for the show with all new music from @ovosound.”

Can’t say I’m not intrigued. What do you think Drake is up to next?