Jay-Z Is Done With Spotify & Apple Music

Jay-Z is determined to make TIDAL happen.

To prove how serious he is, the 47-year old mogul has snatched all of this solo albums off of Spotify and Apple Music. Only two of the rapper’s albums remain on Spotify which are his collaborative records with R. Kelly, Unfinished Business (2004) and Best of Both Worlds (2002). Meanwhile on Apple Music only the Black Album, Vol. 2… Hard Knock Life, Vol. 3... Life and Times of S. Carter, Kingdom Come and 2013’s Magna Carta Holy Grail are still listed. This is a nuclear move of sorts, because TIDAL, which Jay-Z purchased back in 2015, hasn’t exactly taken off.

Compared to its biggest competitor Spotify which boasts of 50 million subscribers, TIDAL, which is an artist-friendly option only has about 3 million subscribers. While TIDAL does occasionally have pretty dope exclusive content from artists like Beyoncé, Rihanna, and Kanye West, much of the content can easily be found on the internet once it drops. Also, many music fans have been put off by the perceived “entitlement” of extremely wealthy artists. Spotify, for example, plays artists way fewer royalties than TIDAL but has more affordable options for the general public.

Jay-Z has been tirelessly trying to tweak TIDAL to garner more subscriptions. Earlier this year he sold a thirty-three percent stake in the company to Sprint for $200 million which gave Sprint customers access to the streaming service. Still, most people aren’t biting. We adore Jay-Z and his music, but we don’t see TIDAL pushing through unless something drastic happens. Perhaps, the music icon can bring some of his film and television projects including TIME: The Kalief Browder Story and his forthcoming series and film about Trayvon Martin to TIDAL. Perhaps film and TV fans would be intrigued enough to subscribe.

We think TIDAL, Apple Music, and Spotify should all come to some agreement; one mega streaming service would definitely be convenient for all music lovers.