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DJ Khaled Partners With Music Lifestyle Brand WeBuyGold For Instagram Series!

DJ Khaled is continuing his winning streak into 2017. The music mogul recently added to his many jobs by not only getting his own Instagram series which will take place exclusively on music lifestyle brand WeBuyGold’s page, but he is also serving as creative director for the company.

Khaled’s show debuted on Tuesday and is called, ‘The Bless Up.’ It shows him trying to bring joy and happiness to several of his fans. ‘The Bless Up’ can be viewed on all of Instagram’s features including the timeline, stories, slideshows and live feed. If a fan would like to be on the show and get a visit from Khaled, they must follow @WEBUYGOLD on Instagram and then direct message the company a video describing an obstacle they’re currently facing in their lives.

As creative director of WeBuyGold, Khaled’s responsibilities will entail assisting in the “developing, producing and appearing in WeBuyGold’s original content while also curating and exposing new music talent.”

Khaled is the first artist to have his own show with the brand, and in a press release he said of his latest venture, “By working with WeBuyGold, we’re going to tell stories in a new way about the biggest and up-and-coming artists across music. “Our first show, The Bless Up, embodies everything I am about. It’s an opportunity for me to show how grateful I am and share that with my fans by blessing them up.”

In the words of Khaled, “More wins! More blessings!”