Watch the campaign.
Yara Shahidi will star in fossil new campaign for timepieces because they are trying to make the brand cool again. Not sure if we’re actually going to buy these watches, but it’s a good attempt to keep up with the times.
In Yara’s campaign, she says her grandfather actually gifted her a fossil watch and that her first job was at 6 weeks old as a print model.
“The Fossil Q Wander- which was a gift! Anyone who knows me also knows that I love watches-especially pocket watches. My Grandfather gave me my first pocket watch and it is one of my most treasured keepsakes.” – Fossil
Click through to check out more photos of Yara from the Fossil Firsts campaign.