Target to Remove Gender Labels
Target is getting a make-over. As awareness builds around the transgender community, the Minnesota-based franchise has been receiving consumer complaints as it relates to the gender-labeling of their items.
The Washington Post noted that a mother issued the first tweet indicating her displeasure with gender-based signs throughout Target stores.
— Abi Bechtel (@abianne) June 1, 2015
Her comment led to a thread filled mixed reviews on the subject.
In response, Target’s management has since decided to make a change within their toy, bedding and entertainment departments. All items will now be grouped as “kids,” leaving out suggested genders on their signage.
We are aware of the distinction that certain colors relay in terms of gender: i.e blue for boys and pink for girls. Target announced plans to also change color palettes on their shelves accented blue, green, yellow or pink.
However, amid the coming changes, labels will remain in the boys and girls clothing sections due to fit and size differences.
What are your thoughts on this consumer-based change? Is it necessary or petty? Take our poll!