Fashion’s new sweetheart gets conscious for H&M’s new clothing launch.
Sasha Lane wore a long silk purple gown to H&M’s launch of Conscious Exclusive in Los Angeles. Among a crowd of influencers, celebs and industry executives, the break out star and style maven slayed in one of H &M’s new conscious exclusive pieces. She basically won best dressed.
H&M is the latest fast fashion retailer to join the green clothing movement in the world with its new initiative to use better fabric, material and labor when producing their easy to wear, wash and buy clothing.
According to the creative directors of the brand, the H&M Conscious Exclusive is “high fashion” collection made from sustainable materials, that aims to move H&M’s fashion and sustainability innovation forward towards a sustainable fashion future. Basically, this will translate to $40 tee shirts and $80 pair of denim jeans. The line will include green goodies for men’s and kinds, as well as a organic perfume line for ladies. The “Conscious Exclusive” line will launch on April 20, just four days before international #whomademyclothes day takes place.