A Reminder To Zip-Up Your Damn Purse! 

NEW YORK, NY - APRIL 20: Christina Caradona attends the exclusive gala event 'For the Love of Cinema' during the Tribeca Film Festival hosted by luxury watch manufacturer IWC Schaffhausen on April 20, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for IWC)

Handbag etiquette. 

Hello! Ladies, this is just a brief reminder to zip-up your god-damn purse in public because why not.

When has it become chic to go about your day with your purse unzipped? It is common behavior for women to traverse the gritty city streets with an open purse. But don’t come crying when something is missing from your purse.  It’s like, hey I have other things to do than zip up my purse!  However, the average chic fashionista can be caught with her purse hanging wideeee open. Honey, take a second and zip up your purse!

It’s really a phenomenon, that could very well end up being a travesty. Some of this season’s hottest handbags do not have secure closures-  cinched bucket bags don’t even come with a zipper. And with purse thefts increasing by the day, women need to be mindful that their purses can very well go astray. In San Diego, over a dozen thieves robbed a high-end shopping mall for pricey designer bags just last month.

Not to mention the rate of purse theft via identity theft is substantial these days.

Approximately 15 million United States residents have their identities used fraudulently each year with financial losses totalling upwards of $50 billion. According the

Weird things women do…

We get it, you have a cool purse. But is it really an arduous task to zip up, clasped up and or lock up your valuable belongings while riding the subway or walking in a highly trafficked area?

There is a lot of research on handbags related to human behavior, but there’s barely any research about why women don’t like to zip up their handbags.

Take a gander at your surroundings, how many women are blatantly carrying open, unzipped, unlatched handbags?

Just a reminder to please keep your purses zipped up!