Photographer Jason Peterson Talks Shooting Obama To Chance The Rapper
You’ve been up to a lot lately… What type of projects do you oversee at HAVAS?
I have been BUSY. I just got promoted to Creative Chairman of Havas in the USA over seeing Havas’s Chicago & NYC offices, plus the NYC and Boston offices of Arnold. That’s in addition to my passion project The Annex | Chicago, Atlanta and soon NYC.
The biggest challenge about being creative is owning your work and deciding whether to take a corporate path… how do you juggle your roles and responsibilities with HAVAS and your own creative projects?
Only do things you love, there is zero difference between what I do with photography and advertising. Don’t do dumb shit.
Any advice for creatives out there now who are deciding on a creative business path?
Never leave a meeting without saying every single thing in your head. Optimism and passion can get you everything.