She’s giving street style a whole new look.
Meet up and coming designer Kim Shui, the designer all the IT girls are wearing right now. The clothes are a strong homage to urban wear meets classically fancy materials, like fur and snakeskin, mixed in with vintage looks. The result is a dramatic take on party girl style and what it really means to show up and serve. Go inside our conversation.
JET: At the core, who is Kim Shui?
Kim Shui: Eccentric, colourful, fun and off beat.
What inspired you to get into fashion design?
I was always very interested in fashion. But as an Economics and French Literature double major at Duke, all my papers and research I veered towards fashion – that’s when I knew I had to pursue it and give it a chance.
What cultures inspire the brand?
All different cultures- especially because I grew up in Rome, Italy going to international schools there was always a mix of very diverse people.
Kim Shui is already a favorite amongst celebs like Kylie Jenner to Cardi B, how did this come to be? Any brand muses?
We have many brand muses, girls who love and wear the clothes! Essentially all the girls we post on our social are our muses.
You created a phone case for Samsung, As a young designer, how does the internet and technology affect the job?
People contact us through Instagram to buy pieces – social media has become important for our sales as well.
What was it like being apart of the VFiles Community?
Being a part of VFILES was incredible. One of the most special moments in my life! Everyone there is amazing and I met so many great people from being a part of the show.
Have you made anything that accidentally became a look in a collection?
Always and all the time. I love this aspect of “chance” in a garment.
For more Kim Shui, visit the brand’s Instagram.
Click through to view Kim Shui’s Spring 2017 collection.