Gap’s new ad campaign “Bridging the Gap” just made a major statement about diversity and remaining optimistic during these tumultuous times.
Styled and directed by British Vogue Editor-in-Chief Edward Enninful, “Bridging the Gap” turns the lens on fourteen celebrities and models that Enninful feels embodies American culture today. Adwoa Aboah, Maria Borges, Christie Brinkley, Miles Chamley-Watson, Priyanka Chopra, Jonathan Groff, Wiz Khalifa, Fernanda Ly, Casil Mcarthur, Lineisy Montero, Ellen Rosa, Jasmine Sanders, Yara Shahidi, and Alek Wek all star in the gorgeously crisp campaign.
In the clip, the group all comes together to sing Boney M.’s 1976 song, “Sunny.” Enninful also chose classic styling for the campaign. All of the celebrities wear Gap’s iconic white tee and blue jeans. Though the basics of the outfit were the same across the board, each celeb gave their outfit a twist which reflected their own individual flair. Watch the campaign below.
In a statement to the press, Enninful said of the campaign,
“I love the optimistic American style that Gap celebrates and the simplicity of the basic white t-shirt that allows you to be yourself. Growing up, I loved the imagery I saw from America as it celebrated being the land of the free and home of the brave. This project is about authenticity and people living their truths.”
It’s obvious to us that more than anything right now we need to continue to celebrate diversity. If you would like to learn more about “Bridging the Gap” you can head to Gap.com.