Stylemakers Sherman Preston on Menswear
SHERMAИ | PRESTOИ is more than just clothes; it’s a lifestyle.
Two friends, Sherman Joseph and Preston Williams, decided to create a collective that is minimalist, yet definitive in style and speaks to the modern, metropolitan man. Fashion forward paired with smart usage of European tailoring and American heritage, the Sherman Preston narrative is composed of impeccable design and speaks to every man regardless of his lifestyle! The dynamic duo is on the path to becoming one of the leading menswear designer since the turn of the century.
Embrace this brand, become a fan and get to know SHERMAИ | PRESTOИ!
JET: How did you get your start in fashion?
SHERMAИ | PRESTOИ: It all started in high school when we first discovered the need and art of being presentable. We started to fall for the aesthetic of fashion earlier on and did not envision the business aspect until later. We felt the market did not speak to us, as consumers, and wanted to look good and presentable, but could not find a clear outlet.
JET: Where do you find inspiration?
SP: From conversations with our entire team to environmental issues, we find inspiration in almost each and every aspect of our lives. The idea of implementing fashion into your everyday is an art, whether it is cutting edge or classical, and is our main objective to intertwine those inspirations into a presentable lifestyle.
JET: Who is the ‘SHERMAИ | PRESTOИ’ guy?
SP: A young, strong, slender dandy who prefers nice, classic tailored pieces, usually basic and minimal, but with a pop of color. He is well dressed, confident, and extremely mysterious; you can never tell his career, as it can range from a graphic designer to a soul crooner, but know he is successful! Sherman Preston is the kid who grew up and appreciated the movie Casino. In short, the Sherman Preston guy is comfortable in his own skin!
JET: What do you consider your strengths as a designer?
SP: A clear awareness of what is going on in the fashion industry paired with impeccable craftsmanship and a cohesive collection. Each intricate stitch in a trouser, unexpected lining in our signature trench and use of quality materials is why we are staples in every man’s closet. We actually are our customer and design with the modern man in mind.
JET: Where do you see your brand in the next five years?
SP: Just wait and see!
For more, go to shermanpreston.com.
About Tyrus Rochell Townsend
Cultural expositor Tyrus Rochell Townsend has written for Essence, Uptown, Vibe, BET.com, The Atlanta Post, Bleu Magazine, Details Style Network and numerous other publications. Read about his style musings at The Gentleman’s Daily and follow him on Twitter @gentlemansdaily and on Instagram at @tyrusrochelltownsend and @thegentlemansdaily.