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This Fashion Campaign Is So Gucci

The Italian brand’s pre- fall 2017 campaign celebrates soul. 

Gucci, the iconic brand known for flamboyant accessories, outrageously chic outfits and the artsy prints released a campaign entitled “Soul Scene” that is both diverse and relevant to what it means to have soul in 2017. In the series of videos and images, black models from all different backgrounds talk about what it means to have soul while dancing in what appears to be a basement.


The all-black model campaign is inspired by the 70s photographer  and native Malian Malick Sidibé who is most known for documenting the youth pop culture in black and white images.

This year, the fashion industry is doing its very best to be DiVeRSe. Just this past fashion week, reports  revealed that it was the most inclusive yet, featuring models of all different backgrounds with over 30 percent appearing on the runway. That’s a significant bump in numbers compared to previous reports. Haters will say “oh this is just commercializing black culture,” but can we agree that it’s a dope photoshoot with a lot of new characters getting FaceTime than the regular IT super models?

Styled by the new Creative Director Alessandro Michele, the campaign shows off his obsession with   Sidibe’s vintage photographs as well as his quirky and playful design aesthetic.

GUCCI PRE-FALL 2017 CAMPAIGN 🐅🐉 @GUCCI 🐉🐅 Created by @_glen_luchford

A post shared by Alton Mason Jr. (@altonmason) on

What do you think, did Gucci nail the “soul scene”?