Everlast Launches New Ad Against Sexism
The boxing gear company Everlast is making a major statement about sexism with it’s one-minute “I Am A Boxer” video.
The campaign, which stars Makayla Maxwell, shows scenes of an aspiring boxer prepping for battle alongside footage of adult women boxers competing in the ring.
Throughout the ad, the young fighter speaks on the importance of breaking down gender barriers and even quotes a line by Muhammad Ali.
Then she powerfully ends her message, saying “So don’t call me a female boxer…I am a boxer.”
Check out the video below.