Boss Up

Who’s That BOSS: Latoya J. Moore

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Get ready to move up to that corner office or start your own enterprise. is partnering with the award-winning The BOSS Network to bring you BOSS UP every week. This feature will highlight movers, shakers and rule-breakers across different industries, plus offer you career and entrepreneurial advice.

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Latoya J. Moore is no stranger to a pen and pad. As a dynamic speaker, writer and author, her self-published debut novel As I Breathe is an top-seller. Through her pain of losing loved ones, she decided to express her emotions in journals that later served as the inspiration for her book.

The BOSS Network: Walk us through your journey to success. How did you get to this point?

LM: Amazingly, I used a lot of pain to guide my thoughts that directed my hands, which later created a story. Unexpectedly, I lost my son’s father back in 2004 to a motorcycle accident. Regrettably, life does not come with a manual with how to deal with a loss or how to put the elements back together once the important pieces of a puzzle are permanently removed from the box—we somehow have to just figure it out. Here I stood in my mid-20s, looking down at a 6-year-old wondering where do we go from here. Not even a year later, I fell into a deep depression. It took the guidance of my doctor to give me an assignment to write a journal of my feelings.

TBN: What do you do to stay on top of your game professionally?

LM: Writing is my first love–I’ve been writing since I was 12. When I realized there was no right or wrong way to write a story, just as long as you put your heart and soul into it and allow your passion to be your guide, nothing but greatness can come from that—and of course a legitimate editor to make sure your hard work is professionally at its best. But above all, God who giveth me this gift is what makes me appreciate this awesome journey. I think it’s amazing to be able to create stories where people can relate to them.

TBN: How do you balance your personal life with your professional?

LM: First, I pray and ask God to give me strength to balance whatever obstacles that comes my way. My first priority is to make sure my relationship with my son is open, uncensored and pure. My son is my best friend, but most importantly I am his mother. I’ve realized when your home is in order and at peace; you can give more time and effort into your professional life. De-clutter is the new calm, we must organize our life as a whole or we will always end up with incomplete links to our lives story.

TBN: What advice would you give to a budding entrepreneur or career woman?

LM: If you can dream it, it can happen. If you can feel it, it can happen. And if you have the highest faith in it, it WILL happen. We have to understand that it takes a group of cheerleaders to make a loud enough sound to get the attention of the audience to help motivate the team. You have to recognize you are a brand, but a brand cannot be built by one team member. Surround yourself with people who are where you are trying to be. Develop relationships with individuals who have the same drive as you; therefore, when you have that bad day of wanting to give up, you have cheerleaders on the sideline encouraging you to pull it together and get back in the game. It’s rare that opportunity comes knocking, so it is up to you to suit up and stay ahead of the game.

TBN: What does being a BOSS mean to you?

LM: BOSS- Brushing off sudden setbacks- is my redefined strategy for how I see being a Boss. It is a constant sacrifice to stay on top of your goals. I just lost the love of my life, my mother, four months ago without cause. No warning, no signs, no advance notice- just gone. If that is not the heaviest setback, I don’t know what is. But, I’m still standing and determined to be the best that I can be and make her proud. Being a Boss means riding through the storm even when you feel defeated, it means taking those setbacks and turning them into set-ups for a much greater purpose. God makes no mistakes, so I will replace my pain with much motivation to be the best BOSS I can be.


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