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Who’s That BOSS: Latoya Bogard

Professional hair and make-up artist LaToya Bogard has been given the gift of taking beauty and enhancing it to a new level. With over 20 years in the beauty industry, there are so many dynamics to the level of experience she brings to the game. One of the most incredible things about LaToya’s gift is that her ability to transform things doesn’t only exist on the outside, LaToya has the gift to touch people’s hearts. With the passion of combining inward and outward beauty to bring about a sense of wholeness for women all over, LaToya’s own personal brand was born…….Enhancing Beauty!

The BOSS Network: Walk us through your journey to success. How did you get to this point?

Latoya Bogard: This journey started when I was a very young girl who discovered an interest and a passion for hair. When I started doing my friend’s hair, it created a buzz around the school that LaToya could do hair…..any style you want, LaToya could do it! With this new exposure, I wanted to do whatever I could to keep learning and growing my skills so I took on a job as a shampoo assistant at a local salon, and this is where my creativity really spiked! Once I learned a new technique, I couldn’t wait to try it on my friends.

Over time, I have had the privilege of working with some great beauty professionals, so as my skillset in hair grew along with my interest in other areas of beauty. In 2003 I added make up artistry to my portfolio. My belief is this, if you want it, you have to go get it! Show up with the highest level of confidence and act as if you belong there, and so I did. One of the projects that I am currently working on is called “Everyday Beauty Social.” This is a social event that takes place once a month in Midtown Atlanta where women from all walks of life can go to be educated, empowered and inspired to feel their best.  During the social we offer mini makeovers, consultations, empowerment corner and inspirational messages to help women enhance their beauty from the inside and out.

TBN: What do you do to stay on top of your game professionally?

LB: I pride myself on being a constant learner. I proactively seek out ways that I can invest in my craft and I take the time to develop myself to be the best. I attend classes and trainings with celebrity hair and make-up artist/instructors and I am also working diligently to keep building the development of the business brand through branding and marketing efforts. I attend a host of networking events with other entrepreneurial organizations like BOSS so that I can engage with other professionals that I can learn and glean from too. In addition to that, I love reading books and looking up information about the latest trend as well as following other top beauty industry professionals. I believe that greatness is something that is developed over time and is a continual process. I surround myself with people that challenge me to be great and not just settle for the norm.

TBN: How do you balance your personal life with your professional?

LB: Work-life balance is a task and I’m still learning how to master this…balance for me comes with proper time management and prioritizing. I’m so appreciative to my husband and children for helping me and supporting me in everything that I do. Whenever my balance is slightly out of sync, they’ll give me a gentle reminder in their own way. But even with that, I’m not sure if there is ever an even amount of balance, because as an entrepreneur there is always something that needs your attention and since the business is yours, your level of accountability to its success is greater. All in all, I am still a work in progress in this space, but I am learning how to set the appropriate boundaries so that I can be at my best for my family and my business alike.

TBN: What advice would you give to a budding entrepreneur or career woman?

LB: I would say never take “No” for an answer.

Don’t allow doubt and fear to stifle your dreams.

Don’t be afraid to share your platform and invest in someone’s dream bigger than yours

Believe in yourself

Trust in God and the gifting’s He’s put inside of you. Never give up!

TBN: What does being a BOSS mean to you?

LB: Being a BOSS means being confident and comfortable in your skin. A BOSS has the ability to use their influence to build, encourage and motivate others to greatness. A BOSS understands that success is a process and the lessons you learn along the way are just as important as the ultimate goal. Being a BOSS woman is being a bridge of support and acknowledging the success of other individuals. Being a BOSS is going above and beyond, operating in excellence and remembering those who helped you on your journey to success and making sure that you help someone else along the way.

TBN: What would you say your personal brand is about?

LB: My personal brand is about educating, empowering and inspiring women! Although my platform toward accomplishing this is through beauty enhancing techniques, to me, it’s much bigger than that! My goal is to help women all of the world come into the fullness of who they are, by believing in themselves and feeling good about who they are. Sure I do great work styling them and making sure they look good on the outside, but my mission is to make sure they feel good on the inside too! For I am my sisters’ keeper!

Latoya B Pic

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