Who’s That BOSS: La Trecia Moore
Who said you can’t have your cake and eat it, too?
As the owner of Eat Moore Cakes in Lockport, Illinois, is on a mission to “leave no dessert concept behind” with her custom designer dessert studio.
After earning her bachelor’s degree in business administration from DeVry University, Moore worked in the finance and business equipment industry for 18 years and in 2009 she founded her own company.
The BOSS Network: Walk us through your journey to success. How did you get to this point?
La Trecia Moore: I absolutely love what I do and that’s because my work fulfills me in so many ways and enables me to be as creative as I like. But I didn’t always feel like this. I love art. I got that from my parents. I love cake. And I love chemistry. Ten years ago, those passions were unconnected within me.
I couldn’t see a clear path to personal achievement and success. This is such an overused phrase, but it’s so true for me. I see all kinds of beautiful designs in my mind. And I’ve got some incredibly delicious cake recipes in my head, many handed down from my grandmother. My hands just itched to put the two together creatively. I never like to say that I can’t do anything. So when I thought about starting my own business I didn’t hesitate. I went full speed ahead and have never looked back.
Since I needed to keep my day job, I started Eat Moore Cakes out of a rented commercial kitchen. In the early days ,it was just me filling orders after work, weekends, and late into the night. I developed my business by word of mouth. Lots of people in town had eaten my cakes, but I used to drop by local festivals and Jump Zones dressed like cartoon characters. I’d have my logo on the back of my costume and hand out information.
But I’ve had a storefront facility to house my bakery and my staff for five years now and I love it and growing every year.
TBN: What do you do to stay on top of your game professionally?
LM: I’m always on the lookout for new ideas and trendy dishes, so I watch the networks, new decorating techniques, professional conferences, and keep my eye on the best in my industry. Fortunately for me, inspiration and knowledge can come from anywhere. Then I go into chemist mode and experiment until I get my ideas to my liking from my head into reality. I also take classes and earn certifications, such as one for nutrition that I recently earned.
TBN: How do you balance your personal life with your professional?
LM: I make sure to schedule downtime to relax with my husband–you know, good old blobbing around the house, play with my puppies, watching cartoons kind of time. I also make sure to get regular exercise.
TBN: What advice would you give to a budding entrepreneur or career woman?
LM: Find something you have a passion for doing and not a quick moneymaker or what you see others doing. Then, do a little research to make sure there’s a need or desire for your product. If you decide to jump in with both feet and go full-time from the onset, make sure you have enough money saved to pay your bills for at least one year, even 18 months if possible. It could take that long to make a living from your business.
Finally, make sure your business model includes giving back. I find it so gratifying to see the pleasure my cakes, desserts and classes give to my customers. But my proudest moment as an entrepreneur was when the cakes I donated helped to raise enough money for five homeless families afford eight months of housing. That accomplishment will stay with me forever.
TBN: What does being a BOSS mean to you?
LM: I dream in super size. Being a boss means I can bring my dreams to life. For example, I had an idea to offer fun classes to teach women how easy it is make delicious food. And I started having fun with the idea, like, “it’s so easy you can cook in stilettos and still look sexy while you’re cooking.” And from there I got the idea to teach a class called “Cooking in Red Stilettos.” And I did it.
Since I’m the boss I can make my visions happen no matter how off the wall they may be. No one can tell me we don’t have the budget, or it doesn’t fit our business model. Most of all, though, being a boss means I get to select the wonderful people who I work with. It’s a joy to work with people, like my employees, who are dedicated, competent, and fun-loving. I lead by example and I’m always open to their ideas.
About La Trecia
Follow BOSS La Trecia and view her member profile at The BOSS Network.