Who’s That BOSS: DeLisa Williams
Get ready to move up to that corner office or start your own enterprise. JETmag.com is partnering with the award-winning The BOSS Network to bring you BOSS UP every week. This feature will highlight movers, shakers and rule-breakers across different industries, plus offer you career and entrepreneurial advice.
DeLisa Williams, owner of the hem of HIS garment full-service silk screen printing and rhinestone apparel company, is a devoted wife and mother of four. Her work has been featured at the Black Woman’s Expo, Chicago Gospel Fest, Macy’s, and WGN News just to name a few. She also volunteers in her community and church.
The BOSS Network: Walk us through your journey to success. How did you get to this point?
DeLisa Williams: I always say that this business journey began with a wish, a dream, and a leap of faith. I was laid off from a position that I held for more than five years that encompassed business management. I always had the dream of selling Christian-inspired T-shirts. My husband and I went to a vendor in search of Christian-inspired shirts, but the cost was so high we felt as if we wouldn’t be able to sell it at a reasonable price. I jokingly said to my husband we should start a T-shirt business! My husband, who is my biggest support system, began researching the business and pulled down his retirement to make my dream come to life!
We were newlyweds with this newfound life and inspiration, now on a business journey together backed with passion, faith, and the determination to succeed no matter what came our way. We started the business very small, but every time we would get a new customer they would ask for an additional service, something that at the time we were unable to provide. I stood strong and never said “no” to a customer. I took their order and went home to research what they wanted and produced a finished product for them on time. This has expanded the scope of our business from the basic T-shirt printing to the things we are able to accomplish today like hats, bags, vinyl, glitter, foil, jersey, and rhinestones.
TBN: What do you do to stay on top of your game professionally?
DW: I do a lot of research. I research every aspect of the business from the large components, like competitor rates and turn-around for services. To the smallest aspects of the business, such as rhinestone clarity and size. I take the time out to thoroughly research the equipment that I use to ensure that my customers will receive the best quality. I even research my customers! I make sure I get to know exactly what it is they are looking for, and a little about who they are so that their dreams come to life on the screen print.
TBN: How do you balance your personal life with your professional?
DW: To be honest this has been the hardest part of the journey for me. Being a wife, a mother of four (including a 10-month-old daughter), a daughter, a sister, a friend, a business owner, and volunteering in the ministry, and the list can continue. It can truly be overwhelming at times, but during these years I have learned to take the time I need to rejuvenate everything that makes me who I am. To know not to be afraid to tell someone I need help, and in the midst of the mess to know that I am okay, because I was designed to do this! Those things help me to make it through every situation every time!
TBN: What advice would you give to a budding entrepreneur or career woman?
DW: The advice that I would give to a budding entrepreneur or career woman would be to walk in your purpose. Everyone was designed to do something unique that was created exactly for that individual to excel! When you walk in purpose, you don’t feel as if you have a job. You feel as if some deeply hidden part of you has been awakened and you can’t help but divulge all of yourself into the success of that purpose.
TBN: What sets your business aside from the rest of its kind?
DW: I believe what sets this business aside from the rest its kind is my ability to discern exactly what my customer needs. I am truly in tune with what my customers’ need and want, and I am passionate about supplying that need. I feel that when you are spending your hard earned money you are entitled to a great experience that is accompanied with a great product. In my opinion, the two should go hand in hand. Therefore, I take the time to ensure that my customers receive royal treatment, because their events are important to me. It is my personal motto that once you leave HIS GARMENT with a product you are now a representation of our company, and I want everyone to represent us well!
TBN: What does being a BOSS mean to you?
DW: Being a BOSS to me means walking in the spirit of excellence. By this, I mean requiring excellence of myself in everything that I do! Excellent customer service, excellent screen prints, excellent turn around service, excellent rhinestone placement, and the list could continue. However, being a BOSS doesn’t only apply to professional life! Being a BOSS in my opinion is who you are as a person. I seek excellence in every aspect of my life. From the way I raise my children to the way I wash my dishes. I require myself to always put my best foot forward, because I am an example for generations to come, and I don’t know who may be watching me or when they may be watching!
Follow BOSS Member DeLisa and view her website at HisGarment.com.