Is Amazon Coming for YouTube?

Content creators, get in formation.  You just got another option for unleashing your creativity.

Amazon has announced Amazon Video Direct, a self-service program for content creators and storytellers that allows them to upload their original or licensed work directly to the video service.

With this, the company says that the content will have the opportunity to reach millions of Amazon customers and Amazon Prime subscribers.

The premium streaming subscription service launched on Tuesday along with the AVD Stars programs which gives video creators a share of one million dollars per month based on customer engagement with their content. The one-million dollar monthly fund is slated to make its first bonus distributions based on streaming activity from the full month of June.

Get the full program layout, here.