4. Music, Celebs, and “The Cool Factor” – SXSW has a huge music scene that is just as exciting and as popular as the interactive portion of the conference. This year promises to be an exciting year with the return of Justin Timberlake to the music scene. Justin is slated to take the stage on March 12 at an yet to be announced location. The new savior of Hip-Hop Kendrick Lamar will headline the Mass Appeal magazine event host by super producer Pharrell Williams. Kendrick Lamar will also participate in a live Q&A session with Rap Radar’s Elliot Willson discussing his journey, success, work ethic and fame. Also, making an appearance at SXSW 2013 is the English soul and folk singer Lianne La Havas. We LOVE her and we hope that more exposure to the U.S. audience will help her be one of the new breakout stars of SXSW.
3. Build Your Personal Digital Brand – If you are looking to take your career to a new level then it’s best to leverage SXSW as an opportunity to expand your personal brand. This is the best time to leverage your brand make personal connections. Use services like Hootsuite to scan the conference hashtag and find connections for those who can help you expand your career. Make yourself a valuable asset to those at the conference by sharing insights and information that would want to retweet. This is a great way to be seen by your peers as an expert and help to expand your digital footprint.