Let’s Talk Tech: Build a Better Website
It took 55 developers and $400 million to build healthcare.gov and it still had glitches. But building a Website for your business, blog or church will run a lot smoother if you follow these three tips for creating a problem-free online presence.
Take it Easy – Nowadays you don’t need to have a technical background to build a beautiful, informative website for free or less than the cost of a daily newspaper. You also don’t need to know code. There are plenty of tools out there that make it possible for everyday Joes and Janes to build a simple site. Try WordPress.com, Squarespace, Intuit Websites, or GoDaddy Website Builder. Each of these have really intuitive platforms to help you build a site quicker than you can launch a facebook page. For as little as $29 per month, a site like Shopify will get your e-commerce platform up and running with little to no expertise.
Make it Mobile – People no longer wait until they get to a desktop or laptop computer to go online. Most people are searching the Internet on smartphones. Internet browsers on your phone are different from the ones on a computer. If your website is not mobile-ready the content will load improperly, be difficult to read, and you risk the chance of losing potential clients if what they see doesn’t make sense. All of the website builders mentioned above offer services to make your website compatible with mobile browsers. If you already have a website, try a service like bMobilized, which automatically configures sites for a monthly fee of $9 per month.
Don’t Get Fancy – Once an organization decides to commit resources towards building a website they sometimes want to go all out and add lots of features like high-res images, videos, and animation. Scale Back! All of these things increase a page’s load time. The average web browser will never find out how much cool stuff you have on your site because they won’t wait longer than two seconds for your page to download. Avoid memory heavy homepages that use Flash, and make sure all of your photos and video are compressed for web quality. Visit Google’s PageSpeed Insights to find out your website load-time and what you can do to reduce it.