Wedding Wisdom

Wedding Trend Alert: Save the Date Videos

Our resident wedding planner explains the new save-the-date video trend.
Credit: Thinkstock

Welcome to Wedding Wisdom! Every week, JET experts will help you plan your dream nuptials from engagement to “I do.”  This week, wedding planner and bride-to-be Tami Smallwood, CEO of blush|WEDDING & EVENT PLANNING FIRM, shares tips for using the new wedding trend: save-the-date videos. 

Photo courtesy of Cellar Door Photography.

Photo courtesy of Cellar Door Photography.

When it comes to getting the word out about your wedding, this new trend is one of my faves. Creating a video as a save-the-date will have your guests excited about what’s to come!  Traditionally, the purpose of a save-the date was to let your guests know when you are getting married in the case of making travel arrangements, but it’s become a fun way to garner some excitement and step outside the box and show your creative side as a unit. The invitation sets the tone for the wedding, but the video save-the-date can be used a small peek into your personalities and style.

A few things to consider when making your save-the-date video:

And the Oscar goes to… Recreate your favorite movie. Perhaps it’s a movie that you saw on your first date or one set in the town where you fell in love. The couple in this video gave a nod to the movie, Love Jones. The Notebook is another good option. It would be a cinch to recreate a few scenes of Noah and Allie’s summer love. If you are into sports or love this movie, try Love and Basketball.

Our love is like a song.  If you are not into movies or there is a song or music video that is a better representative of your love, don’t be afraid to choose that route. Any Beyonce & Jay-Z duet would make a nice video. Who doesn’t love Bey and Jay?  Use this couple’s music as inspiration and keep your guests jammin’ in preparation for your Big Day.

Find a good videographer.  I’m a huge fan of using college students for things like this. Get a list of hopefuls from your local college’s film department. It can save you hundreds of dollars compared to a professional, and it’s a win-win situation. You will get a great video and help a college student looking to add some projects to their portfolio and resume.

By failing to prepare, you are preparing to fail.   Make sure you sit down with your film professional to develop a well thought out storyboard. Consider things such as location, time and the weather, but don’t go overboard. Try to shoot outdoors as much as possible or at home, all of these options are free. You may also want to plan out your wardrobe makeup, hair and accessories, too.

Lights, camera, action.  Try to keep the film under a minute-and-a-half and make sure you include the wedding details–date, city, and state. Most importantly, have fun and enjoy the process!

We would love to hear from you. Tell us how you would use this cool trend in the comments.