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Inside JET

Mataano Twins Chat Fall Trends, Fashion Business

Back in ’08, Idyl and Ayaan Mohallim scored a dream guest spot on Oprah, promoting their fashion label Mataano (“twins” in Somali) in a segment with fellow fashionista twins Mary-Kate and Ashley Olsen. But Idyl says their “O” debut offered no shortcuts for their ready-to-wear women’s line. “Building a sustainable business takes time and hard work,” she insists. Four years later, the Mohallim sisters remain focused on growing their brand, presenting their collections at fashion weeks from New York to Lagos and hobnobbing with the likes of Iman. In fact, they are brand ambassadors for IMAN Cosmetics. “We are continuing our collaboration,” Ayaan reveals of their supermodel connection. “We also have some international shows coming up; it’s important that we continue to grow globally as well as nationally.”

TO READ MORE ABOUT FALL TRENDS AND FASHION BUSINESS FROM THE MATAAN TWINS, PICK UP THE NEW ISSUE OF JET MAGAZINE, ON SALE TODAY.