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WATCH: Kendrick Lamar’s ‘Alright’ Music Video

Kendrick Lamar opened this year’s BET Awards with a performance of his song “Alright.” His compelling presentation was a favorite, but it was only a preview of what was to come. The L.A. native dropped the video for the single Tuesday, and it is fly…literally.

Captured in black and white, the 28-year-old illustrates the difficulties of being a Black man in America. He powerfully presents a slew of issues, including the ongoing war with police and surviving in drug and gang-ridden communities, in this nearly 7-minute long video.

Arguably one of K dot’s most riveting projects yet, we’re positive you’ll feel all of the goosebumps. Take a look below.