We had a feeling that the new VH1 reality series, “Sorority Sisters” would be met with torches a blazing. Attempting to make reality show fodder out of historic Black Greek society? Um…good luck with that.
The Twitter attacks were imminent, sure. But now it looks like the latest from Mona Scott-Young is on the ropes with advertisers dropping left and right.
Following the December 15 debut of the controversial show, VH1 has lost two major advertisers.
Carmex confirmed via Twitter it’s discontinuation of ads until the show is cancelled.
@TrEaSuReIt1112 After our investigation into the new program, however, we are in process of pulling our ad dollars from VH-1. (2/2)
— Carmex (@Carmex) December 16, 2014
.@rolandsmartin Yes. We’ll be pulling our ads from VH1 until the program is pulled in order to join our voice with many of our customers.
— Carmex (@Carmex) December 16, 2014
And Hallmark followed suit:
@Fortitude1913 Our commercials appeared as part of a larger buy on VH1. We aren’t planning to air commercials in future episodes. -jt
— Hallmark Cards (@Hallmark) December 16, 2014
Ouch! What will be VH1’s next move? Do you think this show will get yanked? Will this have repercussions for other reality show fare that depicts Black women in a nasty light?
