TV One Gets A Brand New Identity


TV One has become a trusted platform when delivering content for Black people, by Black people.

Celebrating the culture in a multitude of ways, from series programming such as Unsung and News One Now, to original scripted series and hosting the NAACP Awards, which honors the best in Black entertainment and culture, the network is now sprucing up its design, feel and adding the tagline, “REPRESENT” to its brand.

“Our new brand identity will underscore the importance of re-presenting and re-imagining ourselves to our viewers with a call to action that will catapult us into the future in a fresh new way,” Brad Siegel, President of TV One, said in a release sent to JET.

The new bold identity will roll out during the 47th Annual NAACP Image Awards, which airs on Friday, Feb. 5.

To stay looped with TV One’s programming, visit You can also join their online conversations by using #TVOneRepresent.