The Rock Lands Deal with Under Armour
Dwayne “The Rock” Johnson is the latest celebrity to partner with the Under Armour apparel brand.
The entertainer made the announcement via Instagram. The global partnership will see Johnson working hand-in-hand with the performance brand to create and introduce products ranging from footwear to clothing and accessories.
In addition, the collaboration will draw from Johnson’s lifestyle and philanthropic initiatives, and he will play a central part in promoting the company’s Connected Fitness platforms, which includes the Under Armour Healthbox and Record app.
“We wanted to empower as many people as possible to attack their goals, so we partnered with the best innovators in the health and fitness business,” Johnson said in a release sent to JET. “Together with Under Armour, we will deliver game changing products to help people get after it and chase greatness.”
Adding a unique touch to the partnership, Under Armour will develop product capsules inspired by upcoming films The Rock will star in. The first product will feature a Rock-inspired backpack and duffle bag that will launch on UA.com.
Get connected with Under Armour’s fitness app, UA Record, to stay looped with the campaign and exclusive content featuring The Rock.