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#TBT: Kanye Vs. Sway

The year was 2013 and to this day, the heated interview between Sway Calloway, a top influencer in hip-hop and culture and Kanye West, a self-proclaimed genius, still has us cracking up.

On the topic of luxury brands and creating a space where Kanye could be heard and taken seriously in the fashion industry, all H-E-double ‘L’ broke loose and although Sway tried his best to bring a voice of calm to Ye’s tirade, ultimately, according to the artist, “You don’t have the answers, Sway!”

Let’s take it back to the moment in time, briefly…

The memes and gifs were pure comedy…

Answers

HOW SWAY?

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BUT…
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By the end of the elevated tension, THIS:

Sway-Kanye

eventually ended like, THIS:

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And being the business man that he is, Sway turned the phrase into a marketing profit.

Peep:

sway

Now, the exchange is forever embedded in hip-hop culture and used as a point of comical reference!

Get the full experience again, here.