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Roc Nation Launches #BBHMMStrollOFF

Rihanna’s camp is amping up the marketing and dishing out dollars with the recently launched #BBHMMStrollOff, which is calling all Greeks to submit a video of their line strolling to the verbally blunt “turn-up” single.

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The contest has already gained love with organizations uploading their most creative steps and of course, there are some who oppose the financially-driven contest, due to the content of the song.

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And this one has the TwitterVerse tuned-in:

What are your thoughts on this contest? Given past dramas of ill-representation of Greek life, such as Vh1’s failed Sorority Sisters,, is this contest hinting towards controversy or is it all in good fun?