Rihanna Named Creative Director of Sock Brand

Rihanna is entering a new fashion venture. She’s stepping into the sock business.

The Barbadian princess has been named the contributing creative director for Stance, a California-based fashion brand.

“I know a lot of people are probably saying ‘Why socks?’ And that’s really the beauty of it,” Candy Harris, the vice president of the women’s division of Stance Socks, told Vogue. “And that’s why Rihanna’s perfect, because she’s constantly innovating and looking to see what’s next.”

Titled “Murder Rih Wrote,” two of the designs from her limited edition collection are available now on the company’s website.

Retailed at $30, the over-the-knee and crew socks, which feature newspaper and vintage movie poster images in black, red and white, were partly designed by the singer.

An additional 18 patterns will be released this September as well as holiday styles in November.

Are you digging the look?