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Rihanna Launches Beauty Agency

Rihanna is taking over the fashion industry, and she’s using her brand new beauty agency to help her do it.

With her managing partner Benoit Demouy, the pop princess has launched Fr8me, a Los Angeles-based firm that assists artists with booking projects such as commercials, editorial shoots and ad campaigns.

“Hair, makeup, and styling play an important role in creativity. I am very involved with that part of my process, so this agency was an organic thing for me to do,” Rihanna told THR.

So far the company represents RiRi’s personal makeup artist Mylah Morales, Taraji P. Henson’s wardrobe stylist Jason Bolden and Jada Pinkett-Smith and her family’s hairstylist Marcia Hamilton.

“We are lucky enough to have some of the best artists at Fr8me, but I also have a soft spot for finding new talent with extraordinary skills,” she says.

Check out the website here.