Obamas To Attend SXSW
South by Southwest has added President Barack Obama and Michelle Obama to their roster as keynote speakers.
While POTUS will deliver an address about civic engagement at SXSW Interactive on March 11, FLOTUS will give a speech about the Let Girls Learn initiative at SXSW Music on March 16.
The two are making history, too. The organization revealed that this is the first time that a sitting president and first lady have participated in the event.
“I can’t imagine a better way to celebrate our event’s 30th year than to welcome both the president and first lady to SXSW,” said SXSW co-founder Roland Swenson. “As each new generation comes up at SXSW, they look for ways they can be of service, and it’s important to reflect and support that message. President and Mrs. Obama’s visit here will inspire attendees to that purpose.”
The festivities kick off on March 11 in Austin, TX.