Pepsi Pulls Kendall Jenner Ad And Issues Apology

BANGKOK, THAILAND - FEBRUARY 04: Pepsi PR On-Set With Kendall Jenner on February 4, 2017 in Bangkok, Thailand. (Photo by Brent Lewin/Getty Images for Pepsi)

Yesterday, Pepsi was the subject of widespread Internet and social media outrage after the food and beverage company released a new commercial starring Kendall Jenner which completely missed the mark on addressing the current social and political images in this country. It basically over simplified social movements by saying drinking a Pepsi can cure injustices.

Barely 24 hours later, Pepsi has clearly felt the ire and has now pulled the ad from YouTube and issued an apology for their poor judgment and also for “putting Kendall Jenner in this position.”

Their complete statement read, “Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”

It’s also worth noting Pepsi’s in-house creative studio was the mastermind behind this now infamous ad.

Among the many critics, one of the most notable was Dr. Martin Luther King, Jr.’s daughter Bernice King, who joined in on the social media backlash, tweeting a photo of her father being pushed by a police officer with the caption, “If only Daddy would have known about the power of #Pepsi.”

The next Pepsi commercial is going to have be epic.