Pepsi Partners with ‘Empire’

The hit series Empire and Pepsi are colliding for an epic mashup that will air during the winter finale.

Intertwining an advertisement with one of the episodes, show producers and cola company execs are making Jussie Smollett and his character Jamal Lyons the face of the soda brand.

As a part of the plot, Lucious’ middle son scores an endorsement deal with Pepsi, and Lee Daniels, who will make a guest appearance on camera, will direct the commercial.

The finished project from that very taping will then air as an actual promo during a break.

Cool, right?

Watch the star prep for his new gig below.

I’m so excited & honored to join the legacy that is @Pepsi as the #NextPepsiArtist. #NewGeneration #Pepsi #Empire #ItsReal

A video posted by Jussie Smollett (@jussiesmollett) on