Nicki Minaj announced her upcoming collaboration with Kmart. The collection will include a line of accessories and clothing for the mass retailer and ShopYourWay.com. Rival talent show host, Adam Levine of “The Voice” has also inked a clothing line with the company.
The “Starships” singer revealed a new look at the launch of her line. The noticeable make-under is a new direction for the rap diva known for her over the top looks.
Ms. Minaj is said to have fired her whole glam squad last week reports The Sun.
“Nicki is desperate to be taken seriously as an artist,” said a source to The Sun. “Nicki feels that now she’s done with American Idol she can finally be taken seriously and release proper hip-hop.”
Nicki’s new toned down look will be reflected in the Nicki Minaj collection which will hit select Kmart stores and online this holiday season.