Kendrick Lamar Wanted Darker Lead For New Video

Kendrick Lamar explains his reason for choosing the lead girl in his music video for "Poetic Justice."
FILE - This July 2, 2011 file photo shows rapper Kendrick Lamar in Los Angeles. Lamar made a splash with his major label release, debuting No. 2 on Billboard's Top 200 behind Taylor Swift, and topped the rap charts with more than 241,000 copies sold. His album also generated 2.8 million streams through Spotify, the second highest first week output so far this year. (AP Photo/Matt Sayles, file)

Kendrick Lamar

By// Mariah Craddick

Rising rap star Kendrick Lamar’s latest music video for “Poetic Justice” off of his good kid, m.A.A.d city debut sent blogs a buzzing upon its release with its clean visuals and surprising, tragic story line.

Brittany Sky, the lead model and Lamar’s love interest in the video, also caught the attention of plenty for her stunning good looks and cocoa-colored skin – but according to a recent interview Lamar did with Miss Info, she almost didn’t get picked:

“We had another girl for the lead, but I had an idea where I just wanted a little bit of a darker tone [girl] in the video,” Kendrick tells Miss Info. “It’s almost like a color blind industry where there’s only one type of appeal to the camera.”

“I give [Brittany] the credit, too, for just being there, and being a natural, genuine young lady. She wasn’t all in the open, trying to jump in [front] of the camera. She was cool, just chilling. I always kept in the back of my mind like ‘you don’t ever see this tone of a woman in videos.’” Kendrick says, “No disrespect, I love all women, period. But at the same time, I still feel like it needs that balance.”


Check out the entire sit-down with Lamar below: